Web-safe fonts are best practice for any email and much of the web. If you’ve used a font that wasn’t web-safe when creating an email or web page, you may have caused some issues with consistency between different users viewing your content.
A web-safe font usually refers to the default fonts that computers will access across a large portion of different operating systems, such as Windows and macOS. This means that when your recipient’s device is asked to read your email or web page, it will almost always create it using the font you intended.
Additionally, most email clients and web browsers include a list of fonts that they recognise and will be able to access when creating the page or email. The fonts that most browsers and email clients have in their lists are also generally considered to be web-safe.
Using a font that isn’t web-safe can cause issues with formatting or create a false impression of your brand. Of course, it’s still possible for web-safe fonts to fail under extenuating circumstances, but these situations are rare and much rarer than with other fonts.
Keeping your brand consistent across all platforms is essential when presenting yourself as a professional to potential or continued customers. Choosing a web-safe font that fits with your brand and sticking with it makes sure you never end up accidentally showing someone a vital business email in comic sans.
Additionally, knowing your fonts as your recipients see them allows you to understand the spacing that your writing creates and act accordingly, making sure that the image you’ve placed doesn’t end up broken because the reader was given a slightly wider typeface.
Here is a list of fonts that are generally considered to be highly web-safe. It’s doubtful that you’ll face any errors using these fonts:
Some fonts are also considered web-safe because they are recognised by most web browsers and email clients and have a slightly higher chance of causing errors across different devices, browsers, or clients. Here is a list of some of these fonts:
Choosing a font is always a tough decision. You want something easy to read, matches your brand, and provides you with versatility. This becomes even harder when you’re limited to web-safe fonts, suddenly the fonts you may usually use are no longer an option, and you need to find something else that works. To help, we’ve collected the list of the five best web-safe fonts.
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