Improving Email Signatures With Unique Designs For Each Department

An email signature is a powerful and very versatile tool for you and your team. When creating a signature design, you have the opportunity to consider the context of the signature’s user and the way the potential customer is likely to interact with it. Each department has the opportunity to use its signature designs to reach particular goals.

Signature Design Tools Signature Builder

Marketing

When your marketing team is interacting with someone outside of your business or associated freelancers over email, it’s likely for one of two reasons; either they are organising something such as a social media take-over event, or they are answering questions relevant to a recent campaign. Considering this, think about doing some of the following:

Include more social media links than usual
Use CTA’s focused on content; a lead could find interesting
Put more focus on your company’s logo with your signature design
And include links to examples of previous campaigns or events where possible

Sales

When your sales team is interacting with a lead, it’s likely that the potential customer already understands at least on a fundamental level what your product is and might be ready to make a purchase sometime soon. Considering this, it may be helpful to focus on choices that make the lead feel more comfortable making a purchase, such as:

Putting a focus on a photo of the salesperson in the design
Using CTA’s that focus on either promotions or improvements
Including more contact information like phone numbers
And keeping your signature very focused and only providing five or six total links or pieces of information

Sales Professional Signature Builder Design

Client Relationship

When your client relationship and account management teams interact with someone, it’s likely that they are already a customer and are either having an issue or need your services. Considering this, it may be worth doing some of the following:

Include relevant contact information to show your open to communication
Use CTA’s that link to landing pages pertinent to an existing customer
Include more overall links and information than you might normally
And put equal focus on your brand and the team member’s photo to help create a personal association with both the brand and person.

Signature Builder Client Relationship Signature Design

Ensure Your Signature Is Ready Before Publishing

Your organization’s email signature is one of the most essential things a lead is likely to see during their buyer’s journey. Ensuring your signature looks professional, matches your brand, and increases the recipient’s user experience quality is essential when turning a lead into a sale. To assist you in making sure your signature design is 100% perfect, we’ve created a checklist of things you should make sure of before sending it out to your team.

Check Out The Signature Design Checklist

Get control of your HTML Email Signature

Signature Builder eliminates all of the inconsistency that comes with employee turnover, changing roles and updated details.

With a live API connection to your team, the email signatures remain unaffected by the dynamics of your company.

Change signatures for your entire team.

Change your team branding settings and apply them to your HubSpot Users and Teams.

Embed HubSpot calls-to-action right into your signature for campaign tracking and management.

Use HubSpot features to make your signature management fast and easy.

Easily send your Signature code to HubSpot, Gmail and Outlook.

Distribute your team email signatures by API to Google, Gmail and Microsoft Outlook 365, Raw HTML, then copy and paste right into HubSpot for an all-in-one solution that removes the friction in signature change.

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